We are a remote agency.

Our mailing address is: 

The POTENTL Agency

5000 Eldorado Pkwy, Ste 150

Frisco, TX 75033


Call/Text/WhatsApp: +1.2147990730


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© 2020 The POTENTL Agency LLC. All Rights Reserved.


Troy Dooly is Co-Founder and Beachside CEO of the global advisory agency, Lighthouse Idea Crafters – an organization whose sole focus is to help guide organizations to develop cultures which deliver true difference in all they do. Named one of the most influential voices in direct selling, Troy has emerged as a leading authority in the area of developing purpose-inspired cultures.


Troy’s creed is “Living An Epic Adventure” – in work or life; follow your passion, and live your purpose.

Troy is a speaker, results coach, and is a founding show host and News Director of the Home Business Radio Network. He is also a founding member of the Association of Network Marketing Professionals and on faculty of the Direct Selling Edge educational organization. He is also founding member of Catalyst A-Team, helping manage hundreds of volunteers who serve 10,000+ guests who annually attend the Atlanta Catalyst Leadership Conference. 

Troy has been married 28 years and has 8 wonderful children.