1. Organic search is prevalent when it comes to website traffic
Organic search plays an immense role when it comes to a companies website performance. What some people might not know is that Google owns a significantly larger amount of the search market in comparison to other competitors. At 75%, Google dominates the Internet when it comes to search engines, thus making it imperative to follow its guidelines. Due to these statistics, being highly visible on a search engine like Google will work in any brands favor. The solution to getting to this place is by having high quality SEO and a clean professional website.
2. SEO builds trust and credibility
At the end of the day, the goal of any brand is to establish a strong foundation for a clean website that involves a user-friendly experience, while also being easily discoverable on search engines. There are many elements that go into ensuring your brand establishes authority on sites like Google. Some examples include….
· Quality backlinks
· Positive user behavior
· Machine signals
· Optimized content
The issue is great things take time and work, which most companies do not have in addition to all of the other tasks they are trying to take care of. That is why hiring an agency that specializes in SEO is essential for your brand.
3. This strategy is long-term
The good news about having a quality SEO is that you will have a noticeable impact within the first year of the proper actions being taken. In fact, most of these actions will create an impact that should last a very long time, thus benefiting your company immensely.
The more time and effort being spent on your companies SEO, the longer your website will be a strong contender in its market.
4. Good SEO=good user experience
Let’s face it, every brand wants, or should want, maximum visibility online. What many fail to realize is that optimal user experience plays a huge role in getting there. Google has the unique ability to filter and interpret search results based on positive or negative user experience. Therefore, it is imperative that your website/brand promotes a favorable user experience. SEO is what can ensure this type of experience and leverage it to work directly in a brands favor.
5. If your brand isn’t on page 1, you need SEO
It is pretty self-explanatory that if your company is not showing up on the first page of a Google search, you’re more than likely suffering when it comes to the search-engine game.
A recent study shows that “the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.” This is why implementing a strong and quality SEO for your brand is such a good idea. In the grand scheme of things, it will always be beneficial to your brands marketing efforts.